{"id":3478,"date":"2025-10-13T11:50:24","date_gmt":"2025-10-13T09:50:24","guid":{"rendered":"https:\/\/www.cfa-les3bvitre.com\/?page_id=3478"},"modified":"2026-01-21T09:50:41","modified_gmt":"2026-01-21T08:50:41","slug":"bien-vendre-le-whisky-et-le-rhum-en-periode-de-fetes","status":"publish","type":"page","link":"https:\/\/www.cfa-les3bvitre.com\/index.php\/bien-vendre-le-whisky-et-le-rhum-en-periode-de-fetes\/","title":{"rendered":"Formation Flash : Whisky et Rhum"},"content":{"rendered":"\n
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BIEN VENDRE LE WHISKY ET LE RHUM EN P\u00c9RIODE DE F\u00caTES<\/p>\n\n\n\n

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Descriptif<\/strong><\/p>\n\n\n\n

\ud83d\uddd3\ufe0f Lundi 24 novembre 2025<\/p>\n\n\n\n

\u23f1\ufe0f 7 heures (1 jour) en pr\u00e9sentiel<\/p>\n\n\n\n

\ud83d\udccdCFA de Vitr\u00e9<\/p>\n\n\n\n

Formateur<\/strong><\/p>\n\n\n\n

Thibault P\u0153lvilain, fondateur de Peels<\/mark><\/a>, expert en spiritueux, finaliste mondial Monin Cup 2014<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ancien directeur de bars d\u2019h\u00f4tels \u00e9toil\u00e9s, formateur sp\u00e9cialis\u00e9 depuis plus de 10 ans<\/p>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
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Tarif et financement :<\/strong><\/p>\n\n\n\n

190 \u20ac TTC<\/p>\n\n\n\n

Formation prise en charge partiellement ou totalement par votre OPCO (selon conditions)<\/p>\n\n\n\n

Financement personnel possible<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Plaquette \u00e0 t\u00e9l\u00e9charger<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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D\u00e9lai et modalit\u00e9s d’acc\u00e8s :<\/strong><\/p>\n\n\n\n

Inscription : entre 2 et 4 jours selon le projet de l’apprenant. Apr\u00e8s \u00e9valuation des besoins, une convention est transmise pour la demande de financement. <\/p>\n\n\n\n

Public vis\u00e9 :<\/strong><\/p>\n\n\n\n

Cavistes, vendeurs en cave, responsables de rayon spiritueux<\/p>\n\n\n\n

Pr\u00e9-requis :<\/strong><\/p>\n\n\n\n

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  • Avoir envie !<\/li>\n\n\n\n
  • \u00catre majeur.e<\/li>\n\n\n\n
  • Avoir une activit\u00e9 professionnelle en lien<\/li>\n<\/ul>\n\n\n\n

    Objectif g\u00e9n\u00e9ral :<\/strong><\/p>\n\n\n\n

    \u00c0 l’issue de la formation, le stagiaire sera capable de vendre efficacement une bouteille de whisky ou de rhum en un temps limit\u00e9, en utilisant la m\u00e9thode de la cha\u00eene de vente, adapt\u00e9e au contexte commercial de l’avant-f\u00eates.<\/p>\n\n\n\n

    Objectifs p\u00e9dagogiques :<\/strong><\/p>\n\n\n\n

    Conclure une vente en quelques phrases impactantes<\/p>\n\n\n\n

    Ma\u00eetriser les arguments cl\u00e9s pour valoriser un whisky ou un rhum<\/p>\n\n\n\n

    Utiliser la cha\u00eene de vente pour structurer un discours commercial rapide et percutant<\/p>\n\n\n\n

    Adapter son discours selon le profil client (cadeau, amateur, festif, d\u00e9couverte)<\/p>\n\n\n\n

    M\u00e9thodes et moyens p\u00e9dagogiques<\/strong><\/p>\n\n\n\n

    Alternance th\u00e9orie et pratique<\/p>\n\n\n\n

    D\u00e9gustation active, mises en situation, jeux de r\u00f4le<\/p>\n\n\n\n

    Support de cours et fiches argumentaires<\/p>\n\n\n\n

    Sanction de la formation<\/strong><\/p>\n\n\n\n

    Certificat de fin de formation<\/p>\n\n\n\n

    Modalit\u00e9s d\u2019\u00e9valuation<\/strong><\/p>\n\n\n\n

    \u00c9valuation des acquis : exercices pratiques et mises en situation<\/p>\n\n\n\n

    \u00c9valuation de satisfaction : questionnaire \u00e0 chaud<\/p>\n<\/div>\n\n\n\n

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    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Programme d\u00e9taill\u00e9 de la journ\u00e9e :<\/strong><\/p>\n\n\n\n

    <\/p>\n\n\n\n

    1) Introduction (30min)<\/strong><\/p>\n\n\n\n

    Pr\u00e9sentation des objectifs et du concept de la cha\u00eene de vente<\/p>\n\n\n\n

    Mise en contexte : la vente en cave express en cave avant les f\u00eates<\/p>\n\n\n\n

    2) Les bases incontournables (1h30)<\/strong><\/p>\n\n\n\n

    Rep\u00e8res essentiels whisky & rhum (fabrication, typologies, rep\u00e8res sensoriels)<\/p>\n\n\n\n

    Transformation de ces rep\u00e8res en arguments vendeurs<\/p>\n\n\n\n

    Simplifier son discours sans perdre en cr\u00e9dibilit\u00e9<\/p>\n\n\n\n

    3) La cha\u00eene de vente – les maillons (2h)<\/strong><\/p>\n\n\n\n

    Moments de consommation : ap\u00e9ritif, dessert, digestif, cocktail<\/p>\n\n\n\n

    Accords mets & spiritueux : gibier & whisky tourb\u00e9, rhum vieux & chocolat<\/p>\n\n\n\n

    Modes de service : \u00e0 l\u2019\u00e9cossaise, sur gla\u00e7ons de granit\u2026<\/p>\n\n\n\n

    Origine et storytelling : terroir, anecdotes<\/p>\n\n\n\n

    Cadeau & image : prestige, valeur per\u00e7ue<\/p>\n\n\n\n

    4) Atelier d\u00e9gustation et pitch (2h)<\/strong><\/p>\n\n\n\n

    D\u00e9gustation de 4 r\u00e9f\u00e9rences (2 whiskies, 2 rhums)<\/p>\n\n\n\n

    Entra\u00eenement \u00e0 d\u00e9rouler la cha\u00eene de vente en 2 minutes<\/p>\n\n\n\n

    Feedback collectif<\/p>\n\n\n\n

    5) Mise en situation \u00ab\u00a0No\u00ebl en cave\u00a0\u00bb (1h)<\/strong><\/p>\n\n\n\n

    Jeux de r\u00f4le avec sc\u00e9narios r\u00e9alistes (client press\u00e9, h\u00e9sitant, connaisseur)<\/p>\n\n\n\n

    Objectif : convaincre en 3 phrases<\/p>\n\n\n\n

    6) Conclusion et outils pratiques (30min)<\/strong><\/p>\n\n\n\n

    Synth\u00e8se des punchlines et arguments-cl\u00e9s<\/p>\n\n\n\n

    Remise d\u2019un \u201ckit express caviste\u201d<\/p>\n\n\n\n

    \u00c9valuation & cl\u00f4ture<\/p>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    BIEN VENDRE LE WHISKY ET LE RHUM EN P\u00c9RIODE DE F\u00caTES Descriptif \ud83d\uddd3\ufe0f Lundi 24 novembre 2025 \u23f1\ufe0f 7 heures (1 jour) en pr\u00e9sentiel \ud83d\udccdCFA de Vitr\u00e9 Formateur Thibault P\u0153lvilain, fondateur de Peels, expert en spiritueux, finaliste mondial Monin Cup 2014 Ancien directeur de bars d\u2019h\u00f4tels \u00e9toil\u00e9s, formateur sp\u00e9cialis\u00e9 depuis plus de 10 ans Tarif […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_regular_price":[],"currency_symbol":[],"footnotes":""},"class_list":["post-3478","page","type-page","status-publish","hentry"],"post_slider_layout_featured_media_urls":{"thumbnail":"","post_slider_layout_landscape_large":"","post_slider_layout_portrait_large":"","post_slider_layout_square_large":"","post_slider_layout_landscape":"","post_slider_layout_portrait":"","post_slider_layout_square":"","full":""},"yoast_head":"\nFormation Flash : Whisky et Rhum - 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